Canada’s next growth chapter will be built in new markets

The conversation around Canadian growth has changed. For years, many businesses could treat international expansion as optional, or at least secondary to the stability of the U.S. market. That is harder to justify now. Recent trade data show Canada’s exports to countries other than the United States rose 10.5% in February to an all-time high of $22.3 billion, while Reuters reported the U.S. share of Canadian exports fell to just over 66%, the lowest ever. That does not mean the U.S. stops mattering. It means concentration risk is becoming impossible to ignore.